Element Pools LTD.

About Us

Founded in 2023 by Chris Rowan, Element Pools has over 50 years of combined pool experience. Chris Rowan (Construction) and JP Gervais (Service) have joined forces to create a dynamic experience for pool customers in Winnipeg & the surrounding areas. Our knowledge in both residential and commercial sets us apart from our competitors.


Our Vision

Over Design | Over Build | Over Service: This is our approach to customer service with every pool we have the pleasure of being a part of. We design, build and service pools as if they were our own.

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Years Of Experience
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Located in Winnipeg, MB

What Sets Us Apart:

What Sets Us Apart:

At Element Pools, we believe in the perfect fusion of artistry and functionality. Our dedicated team of skilled professionals is driven by the desire to exceed expectations. We meticulously design and build pools that not only reflect your unique style but also stand the test of time.

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Pools Serviced & Maintained

Our Team

Chris Rowan

President / CEO

Founded in the summer of 2023, Chris opened Element Pools Ltd. after working as the Construction Manager of one of the big box pool stores in Winnipeg for many years.

With over 15 years in the pool industry, Chris brings a wealth of knowledge to the Winnipeg pool market. With a focus on new pool construction, Chris has built and renovated numerous Commercial and Residential Pools over the course of his career. Chris has an eye for detail and believes in delivering the best product and overall customer experience. Through his time in the Commercial pool world, Chris developed experience in working with engineers and has implemented many of these standards into the residential pools he builds for a higher quality build, setting Element Pools above the rest. Chris loves to design custom pool projects with clients to tailor to their wants and needs while maintaining functionality and resilience in the products he delivers. From custom sun ledges, water features, automatic pool covers, Chris’ technical knowledge and skills are an expanding asset for Element Pools. Chris loves to be on-site to deliver on his customer-centric approach, while maintaining quality control. From conception to completion, Chris is your go-to contact for all things construction.

In the off-season, Chris loves to travel and spend time with his beautiful wife, Amy and their dog, Colton. However, don’t be surprised if he responds to your email with a picture of the ocean in the background, as he has a hard time not responding to customer emails.

JP Gervais

Vice President / COO

With over 35 years of unwavering commitment to the pool industry, JP Gervais stands as a seasoned professional with unparalleled experience. As a factory-trained expert, JP has kept up with the ever-changing technology in the industry, solidifying his reputation as a go-to authority in the field.

JP’s meticulous attention to detail and exceptional customer relations skills are distinguishing features of his approach. He understands that every pool is unique, and his commitment to personalized service is reflected in his work. Having serviced over 5,000 pools in both commercial and residential settings throughout his illustrious career, JP’s expertise is unmatched.

JP  thrives on challenges. There isn’t a pool problem he hasn’t encountered and successfully resolved. His extensive knowledge and hands-on experience make him a reliable and trustworthy resource for any pool-related issue.

Beyond his professional pursuits, JP cherishes quality time with his family. He enjoys the company of his amazing wife Cheryl and their three children. This dedication to both his work and his family defines JP as not just a pool expert but a well-rounded individual whose passion for life mirrors his commitment to excellence in the pool industry.